Objective

Create an interactive mobile tour for the "Go Anywhere, Do Anything" campaign that featured a ride and drive experience for Jeep that would increase the number of test drives per event and give participants a brand experience to remember.

Approach

CSG and client partner BBDO, created a multi-trailer, brand immersed tour designed and built around consumer’s active lifestyles. The ride and drive course included hill climbing, water and other obstacles highlighting Jeep’s off-road capabilities and thrilled the drivers as they maneuvered it. Prior to experiencing the off-road course, participants were challenged by a rock climbing wall and were taken on a wild ride in the “lifestyle” action simulator inside one of the trailers. Two other trailers supporting the tour included after-market equipment and product displays for Jeep merchandise.

Result

In a span of 24 weeks at 30 locations 534,000 attended the events that produced 22,000 in-vehicle experiences.