The Marketing Arm asked Creative Solutions Group to help design and build out a fan-focused event that was executed before every game of the Mexican National Soccer team tour that engaged the loyal fans and cheered on the team. AT&T celebrated Mexican National Team fans by creating an environment with upbeat music, a lively emcee, life-size player photo ops, video games, haircuts and hair styling and prizes of all kinds. The activation was part of a larger Home Depot Backyard fan fest.

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