Amazon Treasure Truck: surprise, delight and pickup on the move
Buy in the app. Pick up at the truck. Stay for the surprise. Amazon Treasure Truck connected a daily product offer with games, giveaways and changing brand experiences, all within a mobile platform CSG helped create.
CSG collaborated with Amazon to create an interactive, unexpected mobile experience for customers across the country. The team integrated lighting, sound, electronics, LED technology, and refrigeration into a distinctive vehicle designed for daily product drops and live engagement.
From the Amazon App to the Treasure Truck
The experience connected directly with the Amazon App, allowing customers to purchase a unique product offered onboard each day and pick it up at a nearby Treasure Truck location.
Once onsite, customers could take part in giveaways, a video spin-to-win game, and tailgate-style activities including cornhole, giant tic-tac-toe, and Plinko.
A Flexible Platform for Themed Experiences
The Treasure Truck also hosted sponsored experiences tied to featured products. Activations included a Halloween night for a candy maker, a Valentine’s Day celebration for a floral company, and costumed characters supporting a gaming platform.
Light shows, a bubble machine, and music added energy and visibility, turning each product pickup into a larger customer experience.
What made the platform road-ready
Experience concept collaboration, mobile environment design, engineering, fabrication, technology integration, lighting and sound, refrigeration integration and road-ready execution.
Where could your digital offer meet people in person?
Tell us how customers discover, purchase and collect your product. We can help shape the physical encounter and the mobile system behind it.