Bosch Power Tools at World of Concrete
Concrete breaking. Drilling. Cutting. At World of Concrete, Bosch put tool performance within reach. CSG helped combine hands-on demonstrations, brand activities and hospitality in a 100-by-105-foot outdoor environment.
Bosch Power Tools partnered with CSG to create a 100′ x 105′ outdoor experience at World of Concrete. Container-based engagements, product demonstrations, and clear messaging gave visitors multiple ways to explore Bosch tools in action and understand their real-world applications.
A Clear Signal Across the Show
A large jumbotron drew attention from across the site, broadcasting video content, key messages, and recordings of live demonstrations. Bosch Power Tools representatives welcomed and registered members of the media and the public, creating a clear entry point into the experience.
Performance People Could Put to the Test
On-site demonstrations and contests gave visitors direct experience with Bosch products. Activities included the 10-lb Concrete Breaker Challenge, concrete drilling, wood cutting, metal cutting, an inspection camera challenge, and more.
More Reasons to Stop, Participate, and Stay
Bosch extended the experience with a sweepstakes for a custom-painted hard hat by NHL goalie-mask artist Jason Livery. Visitors could also take the Throne of Concrete, complete with a robe, crown, and scepter, then share the photo on social media and see it broadcast on the jumbotron.
VIP access to the ProPartner Plaza included all-day promotions and a Hard Workers Happy Hour featuring live music, cold beer, and refreshments beginning at 3 p.m. The program combined tool demonstrations with hospitality, brand activities and opportunities to meet the Bosch team.
Watch Bosch’s 2024 World of Concrete highlights.
What CSG connected
Experience and spatial design, container-based environment integration, custom fabrication, graphics, content display, demonstration planning, hospitality support and onsite execution.
What should people be able to try for themselves?
Bring us the product and the performance it needs to demonstrate. We will help plan the demonstration, the audience experience and the space to support both.