Continental Tire
Continental Tire partnered with Creative Solutions Group to develop a more engaging and immersive display experience for their current and potential customers – primarily at key tradeshows. The existing displays were heavy, cumbersome, and costly to transport and install. The Continental team was looking for a solution that was more techy, engaging and unique, and could identify hand raisers and drive traffic to the Continental Tire website.
The display focused on ContiConnect - a revolutionary digital tire-monitoring solution with advanced connected cloud technology features and benefits (reduced costs, increased uptime and a safer environment for drivers). Through the physical display elements and spatial reality technology, CSG created an engaging way to visually showcase the advanced software platform and connectivity between the software servers, the drivers, the fleet managers and dealers.
The Center Stack grabbed the attention of passersby and drew them in to engage with the display. The immersive, glasses-free Spatial Reality experience included 3D video messaging, animations, two content “easy buttons”, and a QR Code (linked to the Continental Tire website) for in-depth product information and lead retrieval. The technology scanned and tracked the viewer’s face, and measured and adjusted based on the viewer’s movements, to maximize the impact of the visuals.
CSG’s services included ideation, concept development, storyboarding, programming, and user testing for the spatial reality experience, as well as design, engineering and fabrication of the physical display.
The Center Stack grabbed the attention of passersby and drew them in to engage with the display. The immersive, glasses-free Spatial Reality experience included 3D video messaging, animations, two content “easy buttons”, and a QR Code (linked to the Continental Tire website) for in-depth product information and lead retrieval. The technology scanned and tracked the viewer’s face, and measured and adjusted based on the viewer’s movements, to maximize the impact of the visuals.
CSG’s services included ideation, concept development, storyboarding, programming, and user testing for the spatial reality experience, as well as design, engineering and fabrication of the physical display.