Stellantis / Jeep
Each year the Jeep brand celebrates their products and iconic heritage as part of Easter Jeep Safari week in Moab, Utah. For 2025, the Jeep brand and experiential teams wanted to elevate Jeep’s presence onsite, and were looking to create a more cohesive, on-brand experience that would truly capture the essence of Jeep life and the brand’s rich history in an authentic way. The CSG team went to work and developed an elevated onsite experience and a variety of immersive engagements, designed to connect with Jeep fans and Moab visitors – both at the Walker Drug location and on the streets and trails of Moab.
The main entrance to the Jeep experience featured strong Jeep branding, a dimensional Jeep logo that was lit in the evening, a welcoming, casual seating area for guests, a featured Jeep vehicle on display and a Large LED screen broadcasting Jeep branded content and event information.
At the main registration tent, guests registered for a sweepstakes to win $100,000 toward a Stellantis vehicle, daily prize giveaways, Jeep-branded duck tank prizes, trail rides and street drives, and a free t-shirt during the Wednesday night celebration. The Official Store of Jeep featured authentic Jeep-branded merchandise.
Jeep partnered with a local coffee shop to offer free Jeep-themed coffee drinks, and with a local Moab radio station for remote broadcasts throughout the week. Fans could stop by the tent for their Jeep-branded tattoo.
The Jeep Duck Tank featured multi-colored Jeep-branded ducks that guests would pick and win a prize giveaway. To extend the reach of the activation beyond the Walker Drug site, Jeep street teams took a mobile version of the duck tank on the road to visit trail heads, restaurants, bars, other local venues/events.