Havas Agency
Havas Agency engaged Creative Solutions Group to collaborate with multiple agency partners to help create a unique and immersive sci-fi experience based on the Apple+ TV series, Dark Matter.
CSG designed and produced a custom structure that transported guests into a sensory stimulating 4D experience with VFX footage, enabling them to traverse the mind-bending worlds of Dark Matter.
At the activation site in Los Angeles, guests chose from specially-colored vials representing mind-expanding enhancements that triggered different alternate timelines. Next, the guests stepped into an infinity door experience. Based on the color of their vial, they opened a door to reveal a parallel universe of alternate realities, represented through a projection-mapped world.