Havas / JLC Reverso

Havas Agency partnered with Creative Solutions Group to create a richly immersive pop-up exhibition experience in New York City for Jaeger-LeCoultre’s Reverso watch brand.

CSG helped bring the client’s vision of  “Reverso Stories” to life inside a 4,000 square foot space located at the IRON 23 building in lower Manhattan. The engaging experience led visitors through nine decades of Reverso history, revealing the craftsmanship, innovation and design behind the timepiece, and was presented in four stories – The Story of … an Icon … Style & Design … Innovation … and Craftsmanship. Engagements included a variety of unique and interesting product displays, an immersive digital art installation by Korean artist Yiyun Kang, a theater devoted to the video series “In the Making”, a gallery dedicated to Japanese artist Hokusai (whose works have been reproduced on Reverso timepieces), the 1931 Café dining experience (named after the year the Reverso brand was introduced), and hands-on watchmaking discovery workshops.

Creative Solutions Group was responsible for the design implementation and fabrication of the exhibit elements featured in the exhibition, and refurbishing a selection of existing properties. The CSG team planned and oversaw the onsite installation of the space as it was constructed to host invitation-only VIP events, press events and a three-week exhibition open to the public.