Reverso Stories: nine decades of design, innovation and craft
Nine decades of watchmaking became a journey through design, art and hands-on craft. For Havas and Jaeger-LeCoultre, CSG implemented and fabricated the Reverso Stories exhibition in Manhattan, preparing the 4,000-square-foot space for VIP events, press and a three-week public exhibition.
Havas Agency partnered with CSG to create a richly immersive pop-up exhibition in New York City for Jaeger-LeCoultre’s Reverso watch brand.
“Reverso Stories” Takes Shape in Lower Manhattan
Inside a 4,000-square-foot space at the IRON 23 building, CSG helped realize the client’s vision for “Reverso Stories.” The experience guided visitors through nine decades of Reverso history, revealing the craftsmanship, innovation, and design behind the timepiece.
The exhibition unfolded through four narratives: The Story of an Icon, Style & Design, Innovation, and Craftsmanship.
Craftsmanship brought within reach
Visitors encountered distinctive product displays, an immersive digital art installation by Korean artist Yiyun Kang, and a theater devoted to the “In the Making” video series. A gallery celebrated Japanese artist Hokusai, whose works have been reproduced on Reverso timepieces.
The experience also included the 1931 Café, named for the year Reverso was introduced, along with hands-on watchmaking discovery workshops that brought visitors closer to the craft behind the brand.
Built for Every Audience and Occasion
CSG led the design implementation and fabrication of the exhibition elements and refurbished a selection of existing properties. The team also planned and oversaw the on-site installation, preparing the space to host invitation-only VIP gatherings, press events, and a three-week public exhibition.
How the environment came together
Design implementation, exhibit detailing, fabrication, property refurbishment, installation planning and onsite supervision.
Carry the creative vision into every detail.
Bring us the concept, existing properties and installation requirements. We can work alongside your team on detailing, fabrication and the onsite decisions that protect the idea.