New Holland Agriculture
New Holland Agriculture partnered with Creative Solutions Group to bring their brands and advanced technology portfolio to life at Farm Progress. This immense collaboration between New Holland Agriculture North America, New Holland Construction and the global team was designed to showcase New Holland’s future-forward, industry-leading field ops technology. The outdoor booth experience covered an expansive 140’ x 240’ space, including a 115’ x 83’ branded tent area. The solution integrated New Holland’s technology with products throughout the space.
At the main entrance to the tented booth space was the Center for Intelligence – a highly interactive engagement space, featuring key messaging, video content, technology demonstrations and New Holland subject matter experts who engaged, informed and educated visitors on the wide range of technology offered by the New Holland brand. This area served as a “spider” connected to machinery throughout the space representing the various product segments, including: hay and forage, specialty products, cash crop and construction.
Located throughout the expansive space were Product Segment Machinery displays with a direct connection to the Center of Intelligence. Each of these product areas featured that segment’s signature machinery and included interactive demos showcasing the New Holland technology present in each.
CSG collaborated seamlessly with a vendor selected by the New Holland team to create an interesting hospitality and merchandising container space that became a desirable attraction for visitors. The lower portion of the container was dedicated to a fully stocked merchandise shop where visitors could browse and purchase New Holland branded items right on site. The second level was used for hospitality and to host intimate round table discussions with New Holland leadership, farming customers and industry experts.