Owens Corning
Owens Corning partnered with CSG to design and produce a comprehensive mobile solution. The primary objectives were to build Owens Corning brand awareness in home stores and develop a recruiting tool for the Owens Corning University training program. The trailer travels to Home Depot and Lowe’s locations, as well as sports activations including soccer, baseball and motorsports.
Eye-catching exterior design and branded graphics capture the attention of passersby and draw them into the space to interact with the Owens Corning team. Once inside the trailer, visitors engage in three in-application displays: 1. Insulation as it would be installed under a main floor. 2. Insulation in the rafters of a roof. 3. Roofing cutaway demonstrating their Total Protection Roofing System (TPRS). Exterior demos include a shingle pull test and boot slide demo.
CSG services included ideation, custom concepting, trailer design, graphic production/installation, fabrication/buildout and driver/logistics.