Oldcastle APG partnered with CSG to design and fabricate a new booth for the International Builders’ Show to showcase their innovative and award-winning products to builders and contractors. This was the first time Oldcastle APG featured three brands in one space – Belgard, MoistureShield Decking and Echelon Masonry – and introduced the multi-brand tagline “Live Well Outside”.

The environment was anchored by the brand new, eye-catching 19-foot-high brand tree, and a double deck structure with a private meeting space/conference room on top and Echelon featured products on the bottom. Various engagements included: real-life buildouts using all Oldcastle APG brand products; a unique logo design in the floor using MoistureShield products; a full Belgard outdoor kitchen with beautiful stainless-steel appliances, and an Echelon demo area. The Large LED with 4K content featured a wide array of the all-new and exquisite buildouts completed by certified contractors across the US. The Oldcastle APG team was excited about the overall success of the show and the many conversations and qualified leads that resulted.