Stellantis/FCA needed to demonstrate the company’s newest technologies related to electrification, the Uconnect user experience (UX) and connectivity in a visually immersive environment, honoring and building on the company’s history and tradition of innovation. The CSG design and production teams created a custom fabrication solution – a visually stimulating and immersive experience that integrated technology and content across multiple brands and services.

The centerpiece of the environment was a rotating theater that spun like a massive turntable. The team used unique Hologauze projection technology, large conical LED screens and VR technology in each of the three immersion zones to increase dwell time and immerse visitors in the FCA brands and history.
Production and concept vehicle displays along the perimeter helped tell an engaging and compelling story of product innovation.