Before the match, Mexican National Team supporters could play, pose with player images or get their hair styled for the occasion. CSG helped The Marketing Arm and AT&T create a repeatable fan activation with music, games and team pride inside the Home Depot Backyard fan fest.

The Marketing Arm engaged CSG to design and build a fan-focused activation staged before every match of the Mexican National Soccer Team tour. The experience gave loyal supporters a place to gather, celebrate, and cheer on their team.

Soccer fans gathering at an AT&T Mexican National Team event entrance.
Fans answering an interactive quiz inside the AT&T soccer activation.
Guest using a touchscreen while an AT&T brand ambassador assists.
Soccer fans wearing virtual-reality headsets in the AT&T fan experience.
Guests posing with Mexican National Team player cutouts at an AT&T photo wall.
Soccer fan using an AT&T phone-charging station at the event.

Match-Day Energy, Made Interactive

AT&T welcomed Mexican National Team fans with upbeat music, a lively emcee, life-size player photo opportunities, video games, haircuts and styling, and a variety of prizes. Part of the larger Home Depot Backyard fan fest, the activation turned anticipation for the match into a shared fan experience.

Where execution protected the idea

Activation design, custom fabrication, gaming and photo integration, event programming support and multi-event execution.

Give fans a part in the occasion.

We can work with your team to connect the brand to the ways fans celebrate, with participation and repeated event setup built into the plan.

Discuss the experience

SEE THE THINKING IN THE WORK

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