The Marketing Arm engaged CSG to help bring State Farm’s sponsorship activation for NBA All-Star weekend to life in the middle of Millennium Park. CSG collaborated with TMA on their initial idea to build a tent in Millennium Park as somewhere warm for people to come inside and enjoy different interactive games, refreshments, etc. to celebrate the weekend in Chicago. The tent was open to the public all weekend long and featured many different basketball and NBA culture-influenced experiences such as pop-a-shot games, lounge areas with NBA2K setups, sneaker cleaning station, a khaki-inspired fashion museum, and of course, free coffee and hot chocolate.