Clarience Technologies: a headquarters environment built around the brand and products
The introduction to Clarience Technologies began in the lobby and continued throughout its new Southfield headquarters. CSG connected identity, interactive content and product displays across the building, then developed a road-ready display to take the product story further.
CSG worked with Clarience Technologies on its new headquarters in Southfield, creating an environment that connected the company’s identity with its product portfolio.
How CSG translated the brand into space
CSG designed, fabricated and installed lobby signage, an interactive lobby display and a series of interactive product displays throughout the facility. A road-ready product display extended the system beyond the headquarters, giving Clarience a consistent way to present its portfolio in other settings.
What connected the environment
- A clear arrival experience: Lobby identity and interactive content established the brand immediately.
- Product stories throughout the facility: Displays gave the physical space an ongoing communication role.
- A system with reach: The road-ready display allowed the product story to travel beyond the headquarters.
CSG services
Brand-environment design, interactive planning, fabrication, graphics, product display design, installation and road-ready display development.
What should visitors understand when they arrive?
We can help connect your brand, products and physical space, from the first introduction to the displays people explore along the way.