Havas Agency

Havas Agency engaged Creative Solutions Group to create a unique, immersive sci-fi experience based on the streaming series, Dark Matter. This project is a great example of Experiential Marketing in action.

CSG designed and fabricated a custom immersive structure housing a complete 4D experiential environment. Inside, projection-mapped VFX footage from the series surrounded guests on every surface, creating the visual sensation of traversing alternate timelines. 

The experience was built around a central interactive: guests selected from specially-colored vials representing different mind-expanding enhancements, each triggering a distinct parallel universe when they stepped through an infinity door installation.

The Dark Matter activation is E3 in action. It engaged passersby through visual scale and curiosity-driven design. It entertained through total sensory immersion — guests weren't watching Dark Matter, they were inside it. And it educated through embodied narrative: every physical element carried story meaning. The result was a brand activation that extended the world of the show into reality — and gave fans a reason to talk about it long after they left.

Check out more about Dark Matter

Services: Brand Activation · Custom Fabrication · Experiential Technology · Immersive Environment Design