DTNA Parts: one conference system for learning, connection and participation
Dealers, distributors, corporate teams and more than 180 exhibitors each had a role in the DTNA Parts regional conferences. CSG connected sessions, supplier interaction, communications and networking around the shared business agenda, supported by a custom website and app.
DTNA Parts partnered with CSG to develop and activate annual regional parts conferences for 1,500 dealers, distributors, and corporate team members. Each conference created a focused setting to collaborate, build relationships, and discuss market strategies, customer satisfaction initiatives, and key industry trends.
One program, coordinated across every audience and moment
CSG managed graphic design and production for all event branding, pre-event and post-event communications, agenda development, and content development. The team also provided audiovisual production, staging, and lighting for general sessions and breakouts, managed the supplier trade fair, and produced off-site networking events at entertainment venues.
Content Shaped Around Audience Needs
General sessions and targeted breakouts gave attendees opportunities to explore topics relevant to their roles and interests. A large-scale supplier trade fair featuring more than 180 exhibitors created another setting for product discovery, industry conversations, and practical connections.
Digital Tools That Kept Attendees Connected
A custom conference website and app gave attendees direct access to event information while supporting integrated surveys and reporting. Gamification encouraged teams to participate throughout the conference, earn points, and compete for prizes.
Connection Beyond the Sessions
Receptions, live entertainment, and off-site events gave attendees additional opportunities to network and continue conversations outside the formal conference program.
How CSG supported the program
Conference strategy and production, branding, communications, agenda and content development, AV, staging, lighting, breakout production, trade-fair management, digital platform, gamification and offsite event execution.
What needs to connect across your conference?
Start with the different groups in the room and what each needs from the program. We can help align content, production and participation around that purpose.