Jeep Easter Safari: one brand experience across Moab
At Easter Jeep Safari, the audience was spread across Moab’s streets, trails and local venues. CSG gave Jeep a home base at Walker Drug and carried parts of the experience outward, including a mobile Duck Tank that street teams took to trailheads and community locations.
Each year, Jeep celebrates its vehicles and iconic heritage during Easter Jeep Safari week in Moab, Utah. For 2025, the Jeep brand and experiential teams set out to create a more cohesive on-site presence that captured Jeep life and honored the brand’s history in an authentic way.
CSG developed an elevated on-site experience with immersive engagements designed to connect with Jeep fans and Moab visitors. The activation extended from the Walker Drug location to the streets and trails of Moab, meeting the community throughout the week.
A Clear Welcome, Day and Night
The main entrance established a strong Jeep presence with a dimensional logo illuminated at night, casual guest seating, a featured Jeep vehicle, and a large LED screen presenting branded content and event information.
More Ways to Participate
At the main registration tent, guests could enter a sweepstakes to win $100,000 toward a Stellantis vehicle and register for daily giveaways, Jeep Duck Tank prizes, trail rides, street drives, and a free T-shirt during the Wednesday night celebration. The Official Store of Jeep offered authentic Jeep-branded merchandise on site.
Local partners, part of the experience
Jeep partnered with a local coffee shop to serve complimentary Jeep-themed drinks and with a Moab radio station for remote broadcasts throughout the week. Fans could also stop by the tent for a Jeep-branded tattoo.
Take the Duck Tank beyond the main site
The Jeep Duck Tank invited guests to select multicolored Jeep-branded ducks for a chance to win prizes. To carry the activation beyond Walker Drug, Jeep street teams took a mobile version to trailheads, restaurants, bars, and other local venues and events.
What CSG helped make possible
Activation strategy, environmental design, custom fabrication, registration, sweepstakes support, content display, merchandise environment, partner integration, street-team activation and onsite execution.
Where will your community be?
Let us map the places people gather and the ways they already participate. We can help connect a central activation with experiences that reach beyond its footprint.