FCA at CES: an immersive theater built around motion and history
The theater itself moved. For FCA at CES, CSG designed and built a rotating platform that brought physical products, Hologauze projection, conical LED screens and synchronized VR into one presentation of the company’s brands and history of innovation.
Stellantis/FCA needed to demonstrate its newest technologies in electrification, the Uconnect user experience, and connectivity while honoring the company’s history of innovation. CSG’s design and production teams created a custom-fabricated environment that connected technology and content across multiple brands and services.
A Theater Designed to Shift Perspective
At the center of the experience, a rotating theater moved like a massive turntable. Three immersion zones combined Hologauze projections over physical products, large conical LED screens, and a synchronized VR experience. Together, these technologies gave visitors multiple ways to explore FCA’s brands, history, and vision for mobility.
Innovation in Motion
Production and concept vehicles positioned around the perimeter extended the story beyond the theater. These displays connected Stellantis/FCA’s emerging technologies to physical products, helping visitors see how electrification, connectivity, and user experience were shaping what comes next.
Where the technology earned its place
Experience design, custom engineering, fabrication, motion-system integration, holographic projection, LED, VR, content and show-site execution.
Have a concept that asks more of the build?
Bring engineering, content and audience experience into the conversation early. We can help examine the moving parts and shape a practical path from concept to show floor.