Fortune Brands: product education in a virtual environment
Visitors could choose a product, watch a demonstration, ask a question and take the details with them. CSG created virtual environments for Therma-Tru and Fiberon that connected product information, demonstrations, downloadable resources and live chat.
Making Therma-Tru and Fiberon product information easier to explore
Fortune Brands engaged Creative Solutions Group to develop virtual environments for its Therma-Tru and Fiberon teams. Designed to educate key audiences about each brand’s product portfolio, the experiences organized product information, demonstrations, and support resources within accessible digital spaces.
Creating Clear Paths to Product Understanding
User-friendly navigation allowed visitors to explore each environment at their own pace. Interactive informational hot spots, video content, and product demonstrations provided multiple ways to learn about products and their applications.
Downloadable product literature gave visitors useful information to reference after the experience, while live chat connected them with brand representatives for questions and further discussion.
How interaction supported understanding
Virtual experience strategy, UX, interface and environment design, interactive content, product hotspots, video integration, downloadable resources and live-chat integration.
Help customers explore on their own terms.
We can help organize your portfolio into a digital experience that gives people a clear route from an initial question to demonstrations, details and a conversation.