FPT’s PowerGen exhibit stood at the entrance to the hall, giving its new products an early moment of attention. CSG shaped a 40-by-40-foot environment around that opportunity and connected the exhibit to sponsorship branding throughout the conference center.

FPT Industrial identified PowerGen as a key opportunity to present its new lineup of products and technologies. Positioned at the main entrance to the exhibit hall, the 40′ x 40′ booth created a clear focal point through prominent brand identification, LED lighting and graphics, product displays, and informative video content.

FPT Industrial PowerGen exhibit with illuminated engine displays and overhead branding.
FPT engines presented in red illuminated product bays at the PowerGen exhibit.
Corner view of the FPT PowerGen exhibit with engines and large-format graphics.
Rear corner of the FPT exhibit with illuminated messaging and engine display bays.

A coherent presence across the footprint

CSG also helped FPT make greater use of its sponsorship commitment by extending the brand beyond the exhibit. A coordinated presence throughout the conference center connected the sponsorship to the booth and gave attendees more opportunities to encounter FPT across the event.

FPT PowerGen branding displayed throughout the convention-center entrance hall.
Convention-center staircase wrapped with FPT PowerGen branding and booth directions.

Where the system came together

Trade show strategy, exhibit design, lighting, graphics, video integration, product display, custom fabrication, sponsorship activation and onsite execution.

Make the first view count.

We can help plan what visitors notice first, how they find the products and where sponsorship can extend the experience beyond your exhibit.

Talk through the exhibit

SEE THE THINKING IN THE WORK

Previous Page EXPLORE THE WORK