Little Caesars: one conference for alignment, recognition and connection
Little Caesars brought 3,000 franchisees together with executives and key staff for business direction, supplier conversations and recognition. CSG connected the conference program, venue and logistics around the different needs of this franchise network.
Little Caesars Enterprises engaged CSG to plan and produce its Annual Business Conference in Las Vegas. The event brought together 3,000 franchisees, along with executives and key team members for business updates, focused learning, supplier connections, recognition, and team building.
A consistent experience across sessions, recognition and connection
CSG worked closely with Little Caesars event leads to coordinate the full program, including pre-event planning, event logistics and transportation, event design and graphics, catering and food and beverage coordination, venue-wide branding and signage, and vendor trade fair management.
Content Shaped for Different Audience Needs
General sessions and focused breakout sessions gave attendees opportunities to explore topics aligned with their roles and interests. Branding, staging, and content worked together to create a consistent experience throughout the venue.
Recognition, Connection, and Participation
The conference included an awards-night celebration with live entertainment, an on-site Little Caesars merchandise store, and team-building activities such as a crazy course and Caesar Jenga. A trade fair featuring nearly 100 Little Caesars supplier partners created space for product discovery and direct business conversations.
Where planning and production met
Conference planning and production, logistics, environmental design, graphics, food and beverage coordination, branding and signage, general sessions, breakouts, awards, team building and trade-fair management.
What does your organization need from its time together?
We can help give business content, recognition and relationship building their place in the program, then coordinate the production and logistics around them.