Meritor Blue Horizon: advanced powertrain technology in motion
Meritor’s ACT Expo environment had two jobs: introduce advanced powertrain technology and host a press conference. CSG planned an interactive product experience beneath curved LED signage, with a layout that could change for the media presentation.
Meritor used ACT Expo to showcase its Blue Horizon advanced technologies and electric powertrain solutions. CSG translated the product story into an engaging experience with a prominent curved LED identifier, a large interactive powertrain display, and focused product presentations that invited visitors to explore the technology and learn more.
Digital Content, Connected to the Product
Transparent OLED screens positioned in front of Meritor products brought digital content and physical equipment into one view. The technology helped visitors connect Meritor’s broader product story to the solutions directly in front of them.
Built to Shift with the Moment
The exhibit was designed to support more than product discovery. It could be converted into a presentation environment for Meritor’s press conference, allowing product displays and the media event to share the same footprint.
How the exhibit was supported
Trade show strategy, exhibit design, interactive product display, LED, content integration, custom fabrication and press-event transformation.
What else must your exhibit be ready to do?
We can plan demonstrations, meetings and presentations as part of the same environment, with the transitions considered before the build.