Meritor: digital content layered directly over the product
The explanation appeared directly over the product. CSG placed transparent OLED screens in front of Meritor components, allowing visitors to see the physical hardware and animated content together instead of looking back and forth between them.
Meritor worked with Creative Solutions Group to integrate Transparent OLED (TOLED) technology into its ACT Expo booth. Positioned directly in front of displayed products, the transparent screens presented digital content over the physical components behind them.
Connecting the Story to the Product
The layered presentation allowed visitors to see Meritor’s products while viewing related information and visual content in the same field of view. By connecting the digital story directly to the physical display, the experience created a clearer way to explore Meritor’s product portfolio.
CSG’s role across content, hardware and environment
Experiential technology strategy, transparent OLED integration, content coordination, physical display integration and exhibit execution.
Keep the explanation close to the product.
Show us what is difficult to explain. We can help decide where content and display technology clarify the product, and where the product should speak for itself.