Owens Corning: product education and recruiting in one mobile platform
Insulation beneath a floor, material in roof rafters and a complete roofing system made the Owens Corning product story visible in application. CSG put those displays and hands-on demonstrations on a mobile platform for retail stops, sports activations and Owens Corning University recruiting.
Owens Corning partnered with CSG to create a mobile experience with two clear goals: build brand awareness at home improvement stores and introduce prospective participants to the Owens Corning University training program.
The program included Home Depot and Lowe’s locations, along with sports activations across soccer, baseball and motorsports.
A Strong First Impression, Inside and Out
Bold exterior graphics capture attention and invite visitors into the experience. Inside, three application displays show Owens Corning products in context: insulation installed beneath a main floor, insulation placed within roof rafters, and a roofing cutaway demonstrating the Total Protection Roofing System.
Exterior demonstrations, including a shingle pull test and boot slide demo, give visitors additional ways to explore product performance.
What made the platform road-ready
Ideation, concept development, trailer design, graphic production and installation, fabrication and buildout, demonstration integration, driver support and logistics.
Show how the product works where it belongs.
We can help turn applications, cutaways and demonstrations into a traveling experience, with the route and setup requirements considered alongside the product story.