Peterbilt: a 900-plus-square-foot product experience built to travel
A driving simulator, full-size engines and interactive product content gave Peterbilt audiences several ways to explore the offering. CSG integrated them across more than 900 square feet of mobile space, designed for distributors, dealers and the public.
Peterbilt engaged CSG to design and build a mobile experience for distributors, dealers, and the general public. Spanning more than 900 square feet, the trailer created an interactive environment for exploring Peterbilt products and technology.
Product Innovation, Made Interactive
The experience featured an interactive product slider wall, a touchscreen product presentation, virtual reality, a driving simulator, full-sized engine displays, and video messaging. Together, these elements gave visitors several ways to explore Peterbilt’s products and understand their features.
How CSG supported the tour
Mobile experience design, engineering, fabrication and buildout, graphics, product finishing, technology integration, interactive content and logistics.
Bring more ways to explore the product.
We can help choose the right mix of real product, simulation and content, then work through how it fits and functions in a mobile environment.