State Farm: four tiny homes built for music, sharing and community action
Four tiny homes gave festivalgoers places to make, record and share. Working with The Marketing Arm, CSG designed and fabricated the State Farm activation around the Neighborhood of Good campaign, integrating digital experiences into structures engineered and tested for festival travel.
The Marketing Arm engaged CSG to create State Farm’s music activation for festivals across the country. Working with the TMA team, CSG designed and fabricated four themed “tiny homes” that engaged Millennial and Gen Z music fans, introduced State Farm’s Neighborhood of Good campaign, and encouraged visitors to volunteer in their communities.
Club Jake: Movement Made Visible
Club Jake turned a tiny home into a silent disco. Visitors received headphones and stepped onto a reactive LED floor that produced more color, animation, and movement as they danced. A wall-mounted monitor and selfie camera created a shareable boomerang opportunity.
Good Neighbor Records: Music with a Larger Purpose
Touchscreen listening kiosks designed to resemble record players let visitors explore music written, produced, and engineered by students in the Notes for Notes program around the world.
State Farm Stage: Step In and Start Playing
Inside the State Farm Stage, visitors played a full drum kit built into the trailer. A selfie camera captured each performance, giving participants content they could share on social media.
State Farm Studio: A Recording Experience from Every Angle
Visitors stepped into a 6' x 6' infinity-room recording experience built with mirrored acrylic walls, a mirrored floor, and LED walls. Afterward, each participant received a boomerang-style video of the experience.
Digital Experiences, Engineered for the Road
Each home integrated sound systems, monitors, LED floors and walls, computers, livestreams, recording technology, and photo opportunities. Extensive engineering, testing, and validation made every experience road-ready. Each one also gave visitors personalized content they could share on Instagram.
What CSG connected across the experience
Activation design, themed environment design, engineering, fabrication, LED and AV integration, computers and live-stream systems, testing, validation and tour execution.
Make the idea ready for the road.
We can help connect the participant experience with the engineering, technology and testing needed to take an activation from one event to the next.