Stellantis / FCA: new mobility technology inside a larger innovation story
Electrification, Uconnect and connectivity needed a shared setting across the Stellantis/FCA portfolio. CSG’s design and production teams integrated technology and content into a custom-fabricated environment that connected new mobility offerings with the company’s history of innovation.
FCA engaged CSG to design and build a CES environment that made its latest technologies easier to see, understand and experience while honoring the company’s history of innovation. The experience integrated physical vehicles, digital content, and interactive technology across multiple brands and services.
A Theater Built Around the Story
At the center of the environment, a rotating theater moved like a large-scale turntable. Three immersion zones combined Hologauze projection, large conical LED screens and VR to surround visitors with the company’s brands and history.
Extending the Experience Through VR
A synchronized VR experience provided another way to explore the presentation and engage with FCA’s brands and history. Together, the physical and virtual elements created multiple viewing paths and were designed to encourage visitors to spend more time with the technology story.
Production and concept vehicles around the perimeter
Production and concept vehicle displays along the perimeter extended the presentation beyond the theater, giving visitors a physical view of FCA’s product innovation.
How the physical and digital systems connected
Experience design, message and content integration, custom fabrication, experiential technology, multi-brand environment and onsite execution.
Connect the new technology to the larger story.
We can help organize messages across brands and services, then bring content, technology and fabrication together around what the audience needs to understand.