See the application, explore the product and talk through the details. At Therma-Tru’s Founders Hall in Maumee, CSG connected interactive displays, demonstrations, product vignettes and collaboration areas in a permanent showroom.

CSG designed, built and installed interactive displays, demonstrations, product vignettes and collaboration areas throughout Therma-Tru’s Founders Hall at the Maumee facility.

Wide view of the Therma-Tru showroom with door displays, fireplace vignette and seating.
Collaboration table framed by architectural slats inside the Therma-Tru showroom.
Red entry door presented against a green living wall in the Therma-Tru showroom.
Range of wood and painted entry-door styles displayed along the showroom windows.
Larson door and screen display beside a large outdoor-living image.
Therma-Tru showroom vignette featuring a white window, entry doors and stone columns.

What made the showroom useful

  • Hands-on product understanding: Visitors could encounter products and applications directly.
  • Multiple modes of learning: Displays, demonstrations and vignettes supported different questions.
  • Space for collaboration: The environment included areas for conversation and deeper engagement.

CSG services

Showroom strategy, branded-environment design, product display, interactive planning, fabrication, buildout and installation.

Give customers room to understand the product.

We can help shape a showroom around the questions visitors bring, the applications they need to see and the conversations that follow.

Shape the visitor experience

SEE THE THINKING IN THE WORK

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